Shedding light on what AI recommends

AI visibility for Norwegian tourism

Be the place AI recommends.

Your guests ask AI before they ask you. Lykt shows who gets recommended, in every market and in the guest’s own language, and what to do to make it into the answer.

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Free, answer within one working day. Subscription from 990 NOK/month, no lock-in.

Yellow rorbu fishing cabins on stilts by the sea, under steep mountains

A German family asks

Welches familienfreundliche Hotel am Fjord könnt ihr empfehlen?

ChatGPT answered

Hofslund Fjord Hotel, Fretheim Hotel, Hotel Union Geiranger.

Is your place in there?

ChatGPT with web search, 23 September 2026, one run. Answers vary between runs.

Where your guests look:

  • ChatGPT
  • Gemini
  • Perplexity
  • Google
  • Copilot
  • Booking.com
  • Tripadvisor

And the sources AI reads: Visit Norway, the destination companies and travel bloggers.

One family, three questions, real answers

The Becker family from Hamburg is planning July in Norway.

We put the family’s three questions to ChatGPT, from Germany and in German. Under each answer you can see who AI recommended and which sources it linked to.

Pick the guest’s market

The same questions in six markets (Norwegian)

01Where do we stay? ChatGPT, Germany

A red wooden house with white windows in a garden right above the Aurlandsfjord, with blue mountains and a summer sky

“Wo kann man mit Kindern am Fjord in Westnorwegen übernachten? Wir suchen etwas Ruhiges direkt am Wasser, im Juli.”

In English: Where can we stay with kids by a fjord in western Norway? Somewhere quiet, right on the water, in July.

AI recommended

Tjugum Hytter, Sognefjord Cabins, Fjordtraum Balestrand (via Booking), Fretheim Fjordhytter, Rosendal Fjordhotel, Sjøtunet

What we see · 7 citations

AI steered the family away from Flåm itself and towards Balestrand. Tjugum Hytter was cited from its own German page.

The business’s own site
3
Destination company
3
Booking and reviews
1

What you see today: Nothing. The question is asked at home, before they’ve found you.

With Lykt: The question in the guest’s language, measured on a schedule over time

02What can we do? ChatGPT, Germany

A paddler in a yellow kayak on the Nærøyfjord near Gudvangen, under green mountainsides with waterfalls

“Was kann man mit Kindern im Sommer am Sognefjord unternehmen?”

In English: What can we do with kids by the Sognefjord in summer?

AI recommended

Flåmsbana, a fjord cruise on the Nærøyfjord, the Viking village Njardarheimr in Gudvangen, a RIB trip, Stegastein, Nigardsbreen, kayak and SUP, a farm visit, swimming, ViteMeir

What we see · 14 citations

13 of 14 citations went to Visit Sognefjord. No activity business was cited from its own website.

The business’s own site
0
Destination company
14
Booking and reviews
0

What you see today: Nothing. The answer is written by others.

With Lykt: Which sources AI read, and where you’re missing

03Which hotel? ChatGPT, Germany

A classic red wooden hotel with a Norwegian flag, surrounded by summer-green forest and mountains in Hardanger

“Welches familienfreundliche Hotel am Fjord in Norwegen könnt ihr für eine Familie mit zwei Kindern empfehlen?”

In English: Which family-friendly hotel by the fjord would you recommend for a family with two children?

AI recommended

Hofslund Fjord Hotel (first choice), Fretheim Hotel, Hotel Union Geiranger, Ryfylke Fjordhotel

What we see · 7 citations

None of the hotels’ own sites were cited. The first choice came from the destination company’s German listing.

The business’s own site
0
Destination company
2
Booking and reviews
5

What you see today: Maybe a booking, through a booking site.

With Lykt: Three things to do this month

Who wrote the answers? · Germany

3 of 28

citations went to the businesses’ own websites. AI doesn’t rank websites. It reads a couple of sources it trusts and writes one answer with a few names.

The sources behind the Becker family’s three answers

  • Destination companies and Visit Norway 19
  • Booking sites and reviews 6
  • The businesses’ own websites 3

The family is made up. The questions and answers are real: ChatGPT with web search, asked from Germany in German, 23 September 2026, one run per question. Answers vary between runs.

The shortlist gets made in the AI answer now.

  • AI chooses and gives its reasons.

    In its answer to the Becker family, ChatGPT steered them away from Flåm itself in July and recommended Balestrand. Advice like that moves guests.

  • The booking happens somewhere else.

    Guests rarely book in a chat. They book with whoever was recommended, often through a booking site that takes 15 to 20 percent commission.

  • Whoever is described best gets recommended.

    In the guest’s language, in the sources AI trusts. You can do something about that, one thing at a time.

One map and three things to do

So, what do I have to do?

Less than you think. Lykt is made for people who run a place. We put your guests’ questions to AI, read the sources the answers are built on and compare them with what exists about you: your website, your Google profile and your listings with destination companies and booking sites. Out of that come three concrete things to do every month.

  1. We ask your guests’ questions The same questions your guests ask, in their language, in every market you sell to. On a schedule, every 30, 14 or 7 days, by plan.
  2. You see where you stand One map per market. Each cell shows whether AI mentions you, whether you share the spot, or whether it picks someone else.
  3. You do three things Three concrete tasks every month, picked where others take your spot today. On Vekst we write the drafts for you.
Steinar smiling in front of the farmyard at Åmot in Sunnfjord.
“Guests ask AI before they ask us. We want to be in those answers now, not in three years when everyone else has worked it out.”
Steinar, Åmot in Sunnfjord One of the first hosts testing Lykt.
Lykt Example

01 · The questions

Guests’ questions · Germany

ChatGPT · Gemini · Perplexity · Google AIO · Copilot

  • “Wo kann man mit Kindern am Fjord in Westnorwegen übernachten?”

    Where can we stay with kids by a fjord in western Norway?

  • “Was kann man mit Kindern im Sommer am Sognefjord unternehmen?”

    What can we do with kids by the Sognefjord in summer?

  • “Welches familienfreundliche Hotel am Fjord könnt ihr empfehlen?”

    Which family-friendly hotel by the fjord would you recommend?

The same questions in Dutch, English and the other markets you’ve chosen.

02 · The map

Authority map, Germany (example figures) Sept 2026
ChatGPT
Gemini
Perplexity
Google AIO
Copilot
Place , the Sognefjord
You’re mentioned
Shared answer
You’re mentioned
Not mentioned
You’re mentioned
Season , July
Shared answer
Not mentioned
Not mentioned
Not mentioned
Not mentioned
Experience , fjord with kids
You’re mentioned
You’re mentioned
Shared answer
Not mentioned
Shared answer
Guest , family
Not mentioned
Not mentioned
Not mentioned
Shared answer
Not mentioned
Market , German
Shared answer
Not mentioned
You’re mentioned
Not mentioned
Not mentioned

You’re mentioned Shared answer Not mentioned Sources: own site destination company booking site travel blog

Shared answer: mentioned together with others, or only in some of the answers.

Source: Lykt, example. Example figures, not measurements.

03 · Three things

Three things this month · Germany
  1. Foundation · Text ready Update your listing with Visit Sognefjord in German: family rooms, swimming spot, summer prices.
  2. Own pages · Draft ready Publish “Mit Kindern am Fjord” in German, covering what guests actually ask about.
  3. Placement · Email ready Ask to be included on the destination company’s page about family holidays by the fjord.

Pricing

What it costs.

The AI Check is free. For businesses and agencies, the subscription starts at 990 NOK/month, with no lock-in. Destination companies start with a pilot.

free

Open to everyone: the AI index

Of everything AI recommends for a region: the share located in the region itself. Region by region, with a map and an open method, no login once it is published. Destination companies get the full depth for their region, and businesses see their own figures in their plan.

See every plan (Norwegian)

Questions we often get.

Is this SEO?

No. Google ranks pages in a list. AI reads a couple of sources it trusts and writes one answer with a few names in it. Ranking high on Google doesn’t mean you get mentioned.

Read the full difference between SEO and AI visibility

The example is one run. Is that enough?

No, and that’s why we measure on a schedule. Answers vary between runs. The example above shows what the answers look like. In the service we ask the same questions again, every 30, 14 or 7 days depending on the plan, in up to five AI engines, and show how you’re mentioned over time.

Do I need to be technical?

No. You get one map and three tasks a month, with checklists and emails. On Vekst and Program we write the texts, and you approve them before anything is published.

Which AI engines and markets do you measure?

ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot. Basis measures three of them, Pro, Vekst and Program all five. Markets: Germany, the Netherlands, the UK, the USA, Sweden, Denmark, and the ones you pick yourself, in the guest’s language.

What happens after the AI Check?

You get a short report within one working day: three questions in two guest languages, who was recommended, which sources the answer is built on and one concrete suggestion. No obligation.

Can I cancel at any time?

Yes. No lock-in, invoice, 30 days’ notice. You tell us by email, and we stop at the next due date. You keep access to the maps and reports for the period you’ve paid for.

Can I change plan?

You can move up to a bigger plan at any time, and we adjust it on the next invoice. If you move down, it applies from the next period. Your history in the map comes with you both ways, so you lose no measurements.

Where is the data stored, and who owns it?

All data is stored and secured on Nordic servers, in Finland. InfoFrame AS is the data controller, and we don’t sell data on. Your questions, answers and maps are yours, and you can ask for an export or deletion at any time. The details are in the privacy policy.

Why does AI recommend one business and not another?

AI recommends the one that’s described the same way in several sources it trusts: the Google profile, the destination company, booking sites and your own site. If you’re missing from several of them, it will often pick someone else.

What does AI say when someone asks about your place?

Take the free AI Check

Free, no obligation. Answer within one working day.

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