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Lykt or Ahrefs Brand Radar

Ahrefs Brand Radar is a module in Ahrefs. Lykt is a standalone Norwegian tool for tourism, with measurement per market.

In their own words

“Make AI recommend your brand”

Ahrefs Brand Radar Checked 13 October 2026

We’re a party to this comparison, not a reviewer. If it isn’t on the page we link to, we write “Not stated”.

Row by row

Eight points, side by side.

Their column is read off their own pages on 13 October 2026. Our column is based on our price list. Their prices are in the currency they state themselves.

Lykt and Ahrefs Brand Radar, row by row. Checked 13 October 2026.
Feature Lykt From 990 NOK/month Ahrefs Brand Radar Checked 13 October 2026
Measurement
AI engines ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot. 3 in Basis, 5 in Pro, Vekst and ProgramAI Overviews, Gemini, Perplexity, ChatGPT, Copilot, AI Mode, Claude
Markets The markets you pick. 2 in Basis, 3 in Pro, up to 5 in Vekst. Extra market 750 NOK/month per marketNot stated
Competitors 3 in Basis, 5 in ProNot stated
Price and trial
Lowest price 990 NOK/month (Reiseliv Basis), ex. VAT. Reiseliv Pro 1,999 NOK/monthfrom 50 USD/month. Custom Prompts, stated as “Starts at $50/mo” and as “Free for every paid Ahrefs Lite plan and above”. AI Visibility Index from 199 USD/month.
Prices are public Yes, the full price list is on /priser/Yes
Free check Yes, a free AI Check with a report within one working dayPreview your AI visibility for free
Language and industry
Language in the tool NorwegianNot stated
Built for tourism Yes, built for Norwegian tourismNot stated

Our full specification is on the pricing page (in Norwegian for now).

In short

When you should choose them, and when you should choose us.

We’re not the right tool for everyone. That’s why the reasons to choose them come first.

Choose Ahrefs Brand Radar if

  • You already have Ahrefs Lite or a bigger paid Ahrefs plan. Custom Prompts is stated as free from Lite and up, so getting started costs you nothing extra.
  • You want one of the longest engine lists on this page, including Claude and AI Mode.
  • You want to measure share of voice against many brands, alongside the link and keyword data you already use.

Choose Lykt if

  • You don’t have Ahrefs and don’t want to buy another subscription to get started.
  • You want the tool and the follow-up in Norwegian, and measurement in the markets your guests come from.
  • You want three tasks a month for one place, not a brand picture for a portfolio.

What we measure differently

Three choices that make our numbers different.

  • A map, not a grade

    We don’t give you one number to be judged on. You get an Authority map where each pillar reads “You’re mentioned”, “Shared answer” or “Not mentioned” per engine, and each cell points to a task. A map tells you where to go. A grade only tells you how it went. See the glossary (in Norwegian).

  • Market, not language

    Our unit is the market, and the language is a property of the market. A guest in the Netherlands and a guest in Germany can get different answers to the same question, because the engine can read different sources in the two countries. That’s why we measure per market, and add the market you’re going for.

  • Tourism’s own questions

    The questions we ask the engines are the ones guests actually ask: place, season, experience, guest and market. The source mix we read is the destination company, the booking sites and the profiles the guest meets along the way. How it works.

Questions

About Lykt and Ahrefs Brand Radar.

What does Brand Radar cost?

Ahrefs states Custom Prompts as “Starts at $50/mo” and at the same time as “Free for every paid Ahrefs Lite plan and above”, while AI Visibility Index starts at 199 USD/month. Lykt is standalone and starts at 990 NOK/month.

Who measures the most engines?

Ahrefs states AI Overviews, Gemini, Perplexity, ChatGPT, Copilot, AI Mode and Claude. Lykt measures five engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot. Basis measures three engines, Pro, Vekst and Program all five. More engines isn’t the same as more markets, and markets are what we build on.

Does Brand Radar measure per market?

Markets aren’t stated on their page, so we don’t state them. For us the market is the unit: you pick the markets, and extra markets cost 750 NOK/month per market.

Sources

Where the facts come from.

If you see something about you that’s wrong or out of date, tell us on the contact page, and we’ll correct it and date the page again.

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